The Most Offensive Marketing Pitch Ever? Beheading Labeled 'Ad Revenue Opportunity'
Slate writer David Plotz is calling a recent email he received the “most offensive marketing pitch of all time.” After reading it ourselves, we’d be hard pressed to disagree.
On Tuesday morning, Plotz received an email from someone at Rightster, a London-based video distribution company, proposing that the recent beheading of a Brazilian soccer referee could prove to be a “great AD REVENUE generating opportunity.”
The email read as follows (bold/caps were in original email):
Sent: Tuesday, July 09, 2013 11:45 AM
To: Plotz, David
Subject: Gruesome Brazilian Beheading Puts Scrutiny on World Cup Host (VIDEO)
Hey David,
Take advantage of this great AD REVENUE generating opportunity by using Newsy’s take on this weekend’s beheading at a Brazilian soccer match, which is just one of several incidents that have some asking if Brazil is ready to host the World Cup.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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