Most of the public has that one sage family member who knows that leading a happy life means never getting too high on the highs and never getting too low on the lows. Maintaining a balanced and respectful approach to life and its capricious power over our existences is healthy.
Google has been high for quite some time now. Actually, today Google wields more influence over the human race than any other shared human experience since we all believed the sun and the moon had feelings and were watching us. It turns out the sun and the moon were never watching us. But Google is, as we all learned from its collaboration with the NSA. That’s when the public raised its discerning eyebrow.
Google needs to understand that the public’s good will has limitations. Yes, the public still loves Google. Google makes us all smarter, faster, better looking and more datable; Google brings us pizza and porn; within seconds Google answers questions we freeze up upon answering (it’s called the Mos Eisley Cantina). However, despite everything Google has done for the public, the brand needs to manage its reputation, particularly when it comes to data collection.
So we were surprised when the Washington Post published this article detailing the meticulous and borderline obsessive measures Google implemented to assess how many M&Ms its employees eat. M&Ms, really? Google allowed the Washington Post the exclusive scoop on how the tech juggernaut internally monitors its employees’ M&M consumption in the many “microkitchens” throughout its work environments.
Google then implemented measures to curtail those unhealthy consumption habits by utilizing marketing tactics such as—and get this—hiding the M&MS and placing snacks like banana chips in more prominent positions in the workplace. Spoiler alert: it worked. (Google, all you had to do was ask!).
Of course, Google has rightly earned its reputation as an excellent brand that treats its employees well. But as the public grows increasingly wary of Google’s incredible power and influence over our society, the brand should realize these types of stories only make it seem further removed from the realities of the public it serves. After all, we all love M&MS. Is Google and its data-obsessed mindset coming after us next?
There is no reason for the public to become paranoid. Those banana chips in your office kitchen—you brought those, right?