The Lippin Group, a strategic comms firm focused on the media and entertainment worlds, has partnered with LatinPointe Brands, a company that helps brands target the Hispanic community through event marketing, branded content, and other outreach methods. The two will work together on campaigns reaching Hispanics.
In 2012, LatinPointe will work on events including the United Farm Workers 50th Anniversary and the 9th Annual Tejano Music National Convention, Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference. The Lippin Group has worked with Hispanic companies and organizations like the National Council of LaRaza (NCLR) and Univision Communications.
“With the increase in population and purchasing power of the Hispanic community, many companies should be asking, ‘How do I most effectively reach this important group?’ said Dick Lippin, chairman and CEO of The Lippin Group, in a statement.