The Lebron James Pitch
Possibly the biggest pitch this holiday weekend – and one that continues into this week, is between several NBA teams courting the league’s free agent superstar, Lebron James.
Forbes.com got their hands on the presentation from marketing consultant Interbrand, which attempts to lure James to New York and promises big numbers:
LeBron could earn close to $1 billion over his lifetime in salary and endorsements if he makes Madison Square Garden his permanent home–their high-end estimate sees him earning as much as $2 billion.
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