The FTC Doesn't Understand Native Advertising, Either

Now tell us what you really think.

Looks like the Federal Trade Commission is just as confused as the general public when it comes to native advertising. They called this week’s conference on the topic to help clear the air on the newest version of a practice they’ve been trying to regulate since 1917, and the reaction was…mixed.

The FTC says that it intends to “vigorously enforce its rules against misleading advertising“, but no one’s quite sure what that means just yet.