The 'Craft' Beer Movement Is Really a Marketing Win for Budweiser
We love any chance to opine on one of our favorite subjects: beer. When sudsy stories also involve branding strategies, we get a little excited.
That’s why we had to tell you about this AdWeek piece and its simple thesis: despite the very real popularity of premium “craft” beers created by independent breweries, most of the most popular off-brand beers on the market are, in fact, nothing more than the products of Big Beer companies’ successful attempts to co-opt the power of a story that was never theirs to tell in the first place.
See,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in