The ABCs of Using Simpler Language

Celebrity chef Jean-Georges Vongerichten was no doubt pleased with the New York Times’ two-star review of his latest New York restaurant, abc cocina, on July 31. But whoever wrote the description on the restaurant’s website may have cringed, since food critic Pete Wells questioned key passages. The review serves as a reminder why concise wording usually makes better business sense.

 

Here’s the abc cocina website content that Wells parsed:

abc cocina & michelin star chef Jean-Georges Vongerichten welcome you to our modern global exchange celebrating local craft and international culture, a fusion of tradition and innovation uniting yesterday and tomorrow.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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