The 36,000 Page RFP Submission? It Exists, Says WPP’s Sorrell

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By Joe Ciarallo

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There are many gripes agencies have with the RFP process. One of the main ones being that they take up so much non-billable time. WPP CEO Martin Sorrell wishes agencies would get paid for their submissions, but knows it’s just not going to happen.

“The RFP [request for proposal] process is still a long process and it’s all for free. WPP has participated in a pitch for a piece of work recently invoicing four major groups all for [no cost to the prospect] and in one global pitch recently we delivered a 36,000 page document,” he said at a recent PR conference in London.