According to this Ecomento headline, the company “poached” Simon Sproule, who previously headed communications for Renault-Nissan, for the VP of comms and marketing position.
Why make this move? Primarily because, in the words of InsideEVs‘ Jay Cole, Sproule helped Renault-Nissan become “the runaway leader when it comes to selling pure electric cars”. Also: Mr. Musk has always been the company’s most visible spokesperson. And while he may be a genius, he is not known as the world’s greatest media relations guy.
But this isn’t the only big PR move Tesla has made so far in 2014.
You may recall that the company started the year by hiring former Pando Daily tech journalist Hamish McKenzie for a communications role—his new title is “lead writer, Tesla Motors.”
So…expect more brand journalism from Tesla. Here, from the original post on InsideEVs, is Sproule discussing the benefits of said journalism at the (always excellent) Holmes Report’s Global PR Summit in October 2012:
Now how can Tesla convince a somewhat skeptical public that its products are the future of transportation?
[Pic via Steve Jurvetson/Mr. Media Training]