Tesla Hires Former Nissan PR Chief to Lead Comms and Marketing Efforts
At the end of last week, Elon Musk‘s award-winning, famously combative electric car company Tesla Motors gave the world another sign that it’s very serious…about corporate communications.
According to this Ecomento headline, the company “poached” Simon Sproule, who previously headed communications for Renault-Nissan, for the VP of comms and marketing position.
Why make this move? Primarily because, in the words of InsideEVs‘ Jay Cole, Sproule helped Renault-Nissan become “the runaway leader when it comes to selling pure electric cars”.
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