Ten 'Must Have' Mobile Apps for PR (Part Two)

It's been a little while since PRNewser updated our list of favorite mobile apps for PR professionals. At the rapid speed at which the mobile app industry evolves, much has changed since our last update, and yet several apps made the list this time around as well. We're skipping the consumer apps that many of us already use: Twitter, Facebook, Foursquare, etc. This is a focus on some apps that frequently come in handy when in a bind. 1) Pulse - Pulse is a well-designed news aggregator app commonly compared to Flipboard, the wildly popular iPad app that has not yet made it the iPhone. It lets you add all of your top news sources and displays them in a visually appealing manner. 2) Instapaper - Save articles and content that you know you'll want to read later. The app saves these articles in a clean format perfect for mobile reading. 3) Tripit - This one didn't make it in last time, but makes it in this time after a recommendation from Jeremy Pepper. Aggregate all of your travel information in one place, including those must have confirmation numbers. Also, plan out all of your trips. Perfect for the PR pro on the go. 4) Open Table - The best app for booking restaurant reservations on the go. Because you don't want to get stuck with your big client at a fast food joint. 5) Recorder - This one may be more popular for reporters, but PR pros should also have a recorder app handy when you really want record an interview, a chat with a colleague or client, etc. 6) Wordpress - If you do a lot of work on Wordpress, this is a must have. Beat others to the punch by having info on your company or client's blog before anyone else. Or save images and content ideas when you're on the go. 7) Analytics Agent - Google Analytics on the go. What else do you need to know? 8) Group texting (GroupMe, Beluga, etc.) - Very useful for teams on the go. We won't get into making specific recommendations on any one app, but setting up a group texting app for different teams you often work with can speed up communications. Repeats from last time (these are too good for us to leave out): 9) Evernote — “From creating text and ink notes, to snapshots of whiteboards and wine labels, to clips of webpages, Evernote users can capture anything from their real and digital lives and find it all anytime,” reads Evernote’s description. This is incredibly useful for capturing, researching and organizing content on the go. 10) Dropbox — Never email yourself or lose a file again. Dropbox is an “impressive file sharing service which makes it easy to sync your files across multiple computers and the web,” writes TechCrunch. Great for handling those PowerPoint presentations and other docs while on the road. [Editor's Note: As we said last time, we know there are a LOT more apps out there that are frequently used by PR pros. Do you have one you can't live without? Add it in the comments]

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Ten 'Must Have' Mobile Apps for PR (Part Two)

Joe Ciarallo

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