Taylor Swift Is The New Face of Diet Coke
Yesterday Coca-Cola finally addressed its nemesis PepsiCo by laying its promotional cards on the table and declaring: “We’ll see your Beyoncé and raise you a Taylor Swift.”
Like the Beyoncé deal, Swift/Diet Coke will be a “long-term” relationship between everyone’s favorite low-calorie soda and everyone’s favorite musical memoirist that will integrate Swift “into all key marketing efforts” for Diet Coke’s Stay Extraordinary campaign. Her latest album title, Red, even complements the brand. It’s almost like she knew this would happen…
We think we get Coca-Cola’s strategy here: Swift, despite being one of the world’s biggest pop stars, has a reputation for being close to her (overwhelmingly female) fan base.
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