Target's 'Live Tweet-to-Runway Show' Was...Strange
Last week we posted on Target‘s sleek new TV ad campaign, which seems to aim for that crucial “real housewives” demographic by turning laundry, light bulbs and bake sales into, like, the sexiest things ever.
At the time we wondered whether the ads were hip or misogynistic, but we have another question about today’s “live tweet-to-runway” event: what the hell just happened?
Here’s the deal: Target encouraged fans to log on to the “Everyday Show” page via Twitter and post messages concerning some product sold in the “Everyday” line.
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