Target Fails to Convince Canadians Not to Shop at Walmart
So Target opened in Canada this year. Were you not aware? Neither were most Canadians. As Brand Channel put it back in 2012, Target crossed the border “politely, and bearing gifts.“
The brand hit all the right opening notes, checking the charity and environmental responsibility boxes by allowing Facebook fans to donate (via the company) to their charities of choice and announcing plans to aim for LEED certification at all 124 Canadian locations. They were one of the first organizations in the country to do that, and it earned them a commendation from the Green Building Council.
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