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Last week, during a panel session at the Ad:Tech conference here, CBS Digital Media president Larry Kramer posed the question, “Is anybody out there making money on podcasting?”
At least one startup company is trying to provide the industry with an answer. Podtrac, launched on Friday, is a new service designed to provide third-party audience measurement as well as an ad-sales infrastructure for podcasts.
Podcasts—downloadable audio files that can be listened to on PCs or MP3 players, for the uninitiated—have spread like wildfire over the past year (according to eMarketer, there are nearly 15,000).
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