Taco Bell Gets Recognized for Taking Chances With Its Marketing

Taco Bell set marketing goals and took some risks to reach them.

ICYMI: Taco Bell was chosen as Ad Age‘s “Marketer of the Year.” Congrats Taco Bell! All those Doritos Locos Tacos really paid off. Literally. Same-store sales were up eight percent in 2012, beating McDonald’s by a bunch (it had 3.3 percent same-store growth in 2012).

The company has clearly made an investment in product. Ad Age says the company took three years to come up with the Doritos Locos Tacos. (They’ve sold more than 600 million of them.)

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