Tablets and the Future of Mobile Advertising
The growing popularity of tablets is encouraging not just print publishing and television service providers to go mobile, but advertisers as well. According to Online Media Daily, a new study by The Yankee Group predicts that tablets, thanks to their larger screens and more engaging media experience, will account for 53% of mobile advertising dollars in 2014, compared to 47% for mobile handsets. That number is expected to grow to 60% by 2016.
Ads within mobile applications are already proving more successful on tablets than on smartphones.
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