Susan G. Komen For The Cure Selects Morris + King
Susan G. Komen For The Cure, the nonprofit dedicated to breast cancer research and awareness, has selected Morris + King Company for creative and strategic counsel, media relations, comms support, and other PR services. The organization’s global campaign will tap into the healthcare, public policy, lifestyle, events, and scientific research areas.
According to PRWeek, this is the organization’s first national AOR since 2008 when it stopped working with Weber Shandwick partially for financial reasons.
It’s a 14-month contract; the relationship began with a friendship between Nancy Brinker, the founder and CEO of Komen, and Judith King, Morris + King partner and co-principal.
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