SURVEY: The Public Is Mostly OK with Content Marketing
So. Much. Content.
Good news for those with a stake in that endlessly evolving practice we call “content marketing”: the public has accepted it. For the most part. With conditions.
As we all know, the average Joe Smith’s trust is a fickle thing, and it can easily be lost. Still:
“74% of the general public trusts content from businesses that aim to educate readers about a particular topic”
A soon-to-be-released survey performed by CMS software producer Kentico tells us more.
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