Survey: Socially Networked Teens Also Lead Influence Offline

They go to more parties, have friends over more often, know about the latest music and digest virtual heaps of media.

Studies like these dispel the notion that the average young power-user lives online because they have no life otherwise. This is gold to marketers who count on their campaigns (especially video) to generate the elusive offline word-of-mouth, and in turn, actual purchasing decisions.

The survey conducted by the Ketchum Global Research Network found the group to be multi-tasking, multi-platform using nodes of influence with 91% having 500 friends or more, 97% spending two hours a day on socnets, and 95% updating their status once per day.