Survey: Majority Willing to Pay More For Socially Conscious Brands
Edelman released their third annual goodpurpose study findings today. The study involved more than 6000 people in 10 countries and revealed consumers’ “rising expectations of brands and companies in the social purpose space.” The highlights:
61% of people have purchased a brand that supports a good cause even if it wasn’t the cheapest brand (56% for U.S.)
83% are willing to change consumption habits if it can help make the world a better place to live (85% for U.S.)
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