Survey: 80% of Journos Say Bloggers Are “Important Opinion-Shapers”

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By Joe Ciarallo Comments

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Middleberg Communications and the Society for New Communications Research have released the results of their 2nd annual “Media in the Wired World” survey. The results are not surprising: journalists have increased their use of social media.

Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since 2008

48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008

66% are reading blogs

48% are viewing videos online

25% are listening to podcasts

Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years

91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism to some extent

The tricky thing here in regards to the 80% figure is what defines a “journalist” versus a “blogger,” as these worlds converge more and more. Read the full results here.