Middleberg Communications and the Society for New Communications Research have released the results of their 2nd annual “Media in the Wired World” survey. The results are not surprising: journalists have increased their use of social media.
Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since 2008
48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008
66% are reading blogs
48% are viewing videos online
25% are listening to podcasts
Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years
91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism to some extent
The tricky thing here in regards to the 80% figure is what defines a “journalist” versus a “blogger,” as these worlds converge more and more. Read the full results here.