Survey: 11% Report Spending 'Weeks' Writing and Getting Press Releases Approved
An astonishing 11% of PR people surveyed by press release wire service BusinessWire answered “weeks” when asked how long it takes them to write and get approval for a press release.
Luckily the bulk, 49% (pie chart above), answered several days. The one-question poll was issued as a way to get customers thinking about adding a little extra time and money to optimize for Search.
If you’re in corporate PR, you can probably relate to the 11%.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in