Sure, Your iPhone is Updated, but is it a LEGO Masterpiece in the Making?


By Elizabeth S. Mitchell Comment

It’s true what they say about technology — as soon as you’ve got the latest thing, something cooler comes along.

If you thought your iPhone — complete with its fancy new iOS 7 update — was the niftiest gadget on the block, LEGO and Belkin have some bad news for you. Unless your phone’s case allows you to turn your device into a high-tech cog in a LEGO masterpiece, you’re still a step behind the curve.

LEGO has been hitting it out of the park when it comes to PR and promotion opportunities over the past year, and cozying up to the iPhone is a great way to bring adults back into the block-playing fold. Combining our favorite grown-up toy with one of our favorite childhood ones? Double the fun!