'Super Bowl Media Day' as PR Spectacular
PR challenge of the day: working for a professional sports league (the NFL) that still inspires thousands of fans to pay $25 to sit around and watch its biggest stars act dumb for the camera. Just kidding–“Super Bowl Media Day” is one big, we-know-you-love-us party.
As one player put it, “It’s like Mardi Gras without liquor and with cameras. It’s cool. It’s an exciting time for us”. And it might just be the slickest media relations gig around.
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