Super Bowl Gives Great PR to a New Jersey Turnpike Road Stop

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By Patrick Coffee Comment

Despite the fact that everyone refers to Super Bowl XLVIII as the “New York Super Bowl”, it will actually take place in the great state of New Jersey.

The NFL wants to use this fact to further hype the event with an interactive multimedia NY/NJ Super Bowl “experience” page.

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ItsĀ virtual tour of pigskin-flavored tri-state landmarks stretches from Radio City Music Hall in Manhattan to MetLife Stadium in East Rutherford. Since this tour includes two states, there’s an additional stop in the Garden State, and it is quite literally a stop: the Vince Lombardi service area off the Jersey turnpike near Ridgefield.

Click through to see the location in all its glory.

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There it is. Not pictured: the local Burger King, Starbucks and Sunoco branches.

Obviously, the NFL included this stop so it could mention Mr. Lombardi; the site itself includes an article-length tribute to the Brooklyn-born coach titled “The Buildup To The Super Bowl” which does not include the word “Jersey.”

We almost appreciate the league’s attempts to showcase local culture, but if we had anything to do with making sure Jersey hosted this year’s Bowl we would be pissed right now.

(H/T Village Voice andĀ Daily Intelligencer)

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