Sunshine Sachs Admits to Violating Wikipedia's Editorial Terms for Famous Clients
The firm owned up to the violations in a New York Times piece.
Although most people writing a book report or a case study won’t admit it, Wikipedia is a crucial resource for anyone doing research in a pinch. Wikipedia and its five pillars have been subject to countless tales of scrutiny because anyone with a computer and a heart full of angst can edit any article, and we have discussed this matter in the past.
As you probably know, Wikipedia debated letting PR professionals edit clients’ pages before 10 top firms agreed not to violate existing standards and 7 experts gave us their takes on what the agreement might mean for the profession at large.
Readers and others will know Sunshine Sachs for its many big-name clients and holiday parties offering “free drinks for the entitled.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in