Features editor Christina Ciarmello advises avoiding broad pitches on certain evergreen lifestyle topics, like food and travel. It’s important to be selective: “We prefer a warmly modern, Western look in both houses and furnishings,” she says.
Ciarmello also describes the most successful publicists as those who “made it their business to get to know the magazine: both where we’ve been, institutionally, and where we’re going, which is even more important.”
For specific details on which sections to pitch and a full list of editor contacts, read mediabistro.com’s How To Pitch For PR: Sunset. [sub reqd]
– CLAIR PHILLIPS