Subway Finally Responds to 'Footlong' PR Crisis
Subway‘s 11-inch footlong fiasco just keeps growing!
The Australian customer who initially complained about his less-than-adequate sandwich inspired others around the world to follow suit by filing suits: angry customers in New Jersey, Pennsylvania and Illinois will take the chain to court for false advertising after buying sandwiches that were–gasp–even shorter than 11 inches. And they want $5 million dollars for personal damages. Suing the hell out of companies for dumb stuff: it’s the American way!
After initially claiming that the “footlong” label is “not intended to be a measurement of length”(ha!), the company finally began its inevitable damage control campaign yesterday by issuing the following statement:
“We have redoubled our efforts to ensure consistency and correct length in every sandwich we serve.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in