Style Media Rebrands

Style Media, home to the Style Network and mystyle.com, has rebranded with a new logo to be officially unveiled during the Tia & Tamera and Chicagolicious shows on Monday, June 25.  A redesigned website, intended to optimize social sharing, will also be unveiled. The revamp will go global across NBCUniversal in November.

The new look will accompany 25 percent new programming, which will be headlined by style experts. Viewers in the 18-to-49 demographic is up that same percentage this year, but, according to the network’s own studies, it’s lacking in brand identity.

“If you just see shows in a list on iTunes or Netflix, you want somebody to immediately have an association with the network,” Frances Berwick, president of Bravo and Style Media told The Hollywood Reporter, describing the importance of having a strong network brand in the digital age.

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