STUDY: Which Social Networks Inspire the Greatest Brand Dependence?

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Given the unrelenting flood of new “next big thing” networks, you may be forgiven for answering the headline’s question with “none of ’em.”

But a study presented at this year’s SXSW says otherwise.

The research, performed by United Talent Agency’s UTA Brand Studio and digital survey provider uSamp, includes some interestingly specific findings.

The first big surprise? Twitter didn’t score in the top five in any age group.

More after the jump.

To clarify, we’re not talking membership or followers: the survey measured dependence, or the degree to which users identify with a given brand and see it as an extension of themselves.

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