STUDY: the Public Thinks PR Is Mostly Spin

UK public's three least favorite people: publicists, politicians, and reporters.

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In an unsurprising but still discouraging survey conducted by the specialists at Reputation Leaders for the UK version of PR Week, we learn that a vast majority of Her Majesty’s subjects trust professional communicators less than Big Brother contestants.

Don’t worry, though: our friends in media and politics rank even lower on the trust scale.

The organization surveyed just over 2,000 adults in the United Kingdom to tell us that a vast majority — 70 percent — believe the PR practice is “more spin than substance.” A

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