STUDY: Tech Employees Make for Poor Brand Advocates
Lots of work to be done on this front
Generic “employees” stock photo FTW!
Everything’s been Super Bowl XLIX this week, and a Gallup poll released today found that, when creating their Big Game strategies and trying to raise awareness, brands often neglect an important element: their own employees.
The main conclusion of the survey is something people in PR know well: advertising and paid media don’t inspire brand advocates, because this sort of devotion to a company only comes from interactions with that company as represented by its employees.
The
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