STUDY: Social Media Users Are Disproportionately Female

In another study confirming and expanding upon something we already knew, the listicle specialists at FinancesOnline found that women are more active and interactive on social in nearly every category—and that they will have the greatest influence over what shape the networks take next.

Some of the findings, based on data taken from Nielsen and the Pew Research Center, are actually a little surprising:

Women are more likely than men to interact with brands on social across all categories.