Study: Social Media Makes People Eat, Spend More At Restaurants

Ogilvy’s social media practice, 360 Digital Influence, partnered with ChatThreads BrandEncounter to study the impact that social media exposure had on 404 restaurant consumers. The study looked at how social media activity impacted the amount people ate, how much they spent, and their attitudes before and after the study was conducted. (The study was done at various time periods between January 20 and May 6.)