STUDY: Response to #CallMeCaitlyn Has Been Overwhelmingly Positive
Meltwater has the data.
One of the more surprising elements of the recent Caitlyn Jenner Vanity Fair story and the lead-up to the star’s coming reality show was a lack of negative reactions in media.
Sure, you had some heckling–but generally speaking, most mentions were positive. New data from Meltwater puts that observation into numerical form.
From June 1-3, the company monitored more than 600,000 statements on the story via Twitter, Facebook, and the dreaded comments sections of related articles.
They found:
- 72 percent of all comments were positive
- Only 28 percent were negative
The top terms trending in these positive comments were courage, stunning, bravery and inspiration.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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