Study: PR Has More Control Than Marketing Over Social Media

It’s been an entire year since Aarti Shah penned the PRWeek feature story that looked into “where PR stands in the turf war over digital,” and yet the debate over who “owns” social media within the marketing disciplines is still a hot one.

The latest update from the USC Annenberg’s Public Relations Generally Accepted Practices (GAP) reveals that PR is winning the battle. From the study:

When asked to define, in percentile terms, how much budgetary control PR/Communications exerted over digital/social media in their organizations, 25.4

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in