STUDY: No One Cares About Your Celebrity Endorsements

We have consciously uncoupled ourselves from your opinion

Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products.

According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson.

The most important number:

• 96% of participants don’t want to read celebrities blogging about products

The other findings, however, are a bit more surprising…

Basically, the public wants brands to create their own original content–a conclusion that just happens to match recent trends in the communications industry.

• 48% of those surveyed say it’s “important” for brands to maintain and post regularly on their own blogs

Here are some numbers we almost don’t believe:

• 46% of consumers say they...