STUDY: No One Cares About Your Celebrity Endorsements
We have consciously uncoupled ourselves from your opinion
Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products.
According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson.
The most important number:
- 96% of participants don’t want to read celebrities blogging about products
The other findings, however, are a bit more surprising…
Basically, the public wants brands to create their own original content–a conclusion that just happens to match recent trends in the communications industry.
- 48% of those surveyed say it’s “important” for brands to maintain and post regularly on their own blogs
Here are some numbers we almost don’t believe:
- 46% of consumers say they...
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