Study: Make A Good First Impression By Wearing a Name Brand Logo

Two researchers in the Netherlands have confirmed that we’re a world full of label whores.

In a study where participants were shown pictures of people wearing a shirt with a Lacoste label, a Tommy Hilfiger label, a lower-tiered Slazenger label, or no label at all, the people wearing the Lacoste and Hilfiger labels were perceived as higher status and wealthier than the people in the other photos.

Taking it a step further, participants were shown video of people wearing or not wearing a logo on their clothing during a job interview.