STUDY: Everything's Coming Up Mobile

The fact that more people share, surf and shop on mobile devices today than ever before is hardly a revelation.

Yet we, as media fanatics, need to be on top of every trend–and a new white paper from the Mobile Marketing Association gets a bit more specific about the ongoing mobile takeover.

Some basic stats:

• 47% of the world’s social networking occurs on mobile
• By the end of 2013, there will be more mobile devices on the planet than people

And of course this leads directly to sales:

• 33% of smartphone owners research products on their devices every week
• 87% of those users either look for more info or make a purchase

…and the tools people use to buy things:

• Visa predicts that 50% of all its transactions will be mobile by 2020

This means that the value of trust in a cyber security context will only continue to rise–and that the...