Here’s a very, very obvious study that we missed: researchers at ZenithOptimedia determined that, despite the painful decline of traditional media and digital properties’ struggles to stay relevant and profitable, people around the world will consume more “content” than ever before in 2015. And most of it will be mobile.
In fact, total media consumption will increase by 1.4 percent, which doesn’t sound like much but adds up to a whole lot of time when applied to the world’s population, which currently numbers around 7.3
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