STUDY: Companies That 'Do Good' Also Do Well

Positive attitudes lead to more referrals.

Corporate Social Responsibility (CSR) is so buzz-worthy that we’ve heard people outside the PR industry use it. In fact, we hear that real pros call it “community relations.”

But what effect does an effort to focus on “doing good” actually have on business itself?

As it turns out, socially-driven companies — businesses that focus on their people and are built around positively contributing to society — are not only doing good; they’re doing well.

This is according to a recent survey of small businesses conducted by The Alternative Board (TAB), which showed that companies identified as “socially driven” have more optimistic outlooks on their future, represent stronger personal visions, and actually perform better than their competitors in the market.

Here’s

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