STUDY: Brand Newsrooms, Native Advertising Are 'Overhyped'
Yeah, but what do they know?!
Shots fired at all public relations agencies that believe cross-pollinating work into the esoteric marketing world is doing clients any good.
In short, the latest study gleaned from 56 U.S. CMOs (CORRECTION: brought to you by The PR Council) shows that PR firms should basically stick with what brought them to the table—not marketing.
Arguably, the three most significant areas of growth and interaction with PR firms, as it pertains to its clients, are:
1. Real-time marketing and outreach (owned media)
2.
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