Study: Articles Featuring a Brand More Likely Than Ads to Get Consumers to Act
When it comes to getting someone to read or take action after viewing content, it turns out PR related functions – namely, placing your client in a story – are more effective than online advertising tactics.
According to an ARAnet poll by Opinion Research Corporation, cited today by eMarketer:
Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read – and act.
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