Steve Rubel on Marketing Pollution

Edelman’s Steve Rubel was recently on the Brian Lehrer show, talking about “marketing pollution” among other topics.

A choice exchange towards the beginning of the interview:

Lehrer: You’re saying that the internet itself is polluted.

Rubel: I think so. To a large degree. Because I think what ends up happening is a lot of marketers are going at it the wrong way.