Steve Rubel at Circus: "You Need to Put Your Individual Employees out There and Let Them Become Brands"

Edelman Digital SVP and Director of Insights Steve Rubel spoke at Mediabistro Circus today in a presentation titled, “Marketing Using Corporate All Stars.” Rubel started off with a bit of a lay of the digital land, saying, “We’re all dealing with this firehouse of information and there is no end in sight.”

However, as it is PR and marketing’s job to get attention for products or services, our room for getting that attention is increasingly limited.

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