Steve Jobs Speaks! To Walt Mossberg And No One Else, Thank You

We’ve been talking with many digital PR executives this week, about how the Apple company mantra of secrecy and anti-transparency goes against so much of what we hear from the likes of digital communicaitons agencies, publications such as Mashable, companies such as Zappos and the latest Edelman Trust Barometer which said, “trust and transparency are as important to corporate reputation as the quality of products and services.”

And yet the company seems to suffer no consequences.

Flatiron Communications founder Peter Himler wonders