PR Fail: Starbucks Says 'No Soy for You!'

Today in Look Before You Jump News: Starbucks seems to have gone the way of Netflix in making service changes without checking with customers first–and now its PR team has a bit of a backlash on its hands.

The coffee giant has some notoriously loyal customers, and its “My Starbucks Rewards” program has been extremely popular. Company publicists just announced a few modifications set to begin on October 16th in an effort to encourage even more customer loyalty.

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