So we’re not really into this whole April Fools’ thing. On the one hand, we are amused by the American Eagle “spray-on jeans” and the number of users who took to Twitter in an attempt to be the 1000th person to ask “Is this Google nose thing for real? I’ve been sniffing my laptop and I don’t smell anything.”
Is it only me but I have this strong feeling thinking that Google Nose Beta is April Fool jokes
— Yahya Bin Zakaria (@YahyaImran) April 1, 2013
On the other hand, that is a little sad.
So back to our point: we kind of like Sprint‘s Sprint Specs campaign, not because it’s so incredibly clever but because it manages to make fun of a trending tech story (Google Glass) while simultaneously promoting its service’s key differentiator: unlimited data. It’s really every bit as forced as every other April Fools’ joke, but it somehow manages to be a competent promo as well.