UPDATE: Sponsors Have Begun to Abandon the Clippers
What’s the number one sign that your CEO/spokesperson’s controversial behavior has gone from being a source of social media gossip to a real-life business concern?
It’s all about the sponsors, of course–and the biggest names behind the L.A. Clippers have begun to make their way toward the exits in a fashion more predictable than the menu at Paula Deen’s restaurant.
As Mediaite reported this morning, State Farm was the first big name to say “bye” after Steve Stoute of the brand’s ad agency Translation told ESPN that he’d recommended the move.
CarMax followed quickly behind, preceding Virgin America and KIA.
Famed
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in