Spirit Air's Latest Naked Marketing Ploy: The Weiner Sale

Spirit Air exposed its latest tie-in to current events with “fares too HARD to resist” today, just a day after Congressman Anthony Weiner’s (D-NY) painful and strange 27-minute presser, where he admitted he did indeed Tweet his bits to a constituent.

Spirit, the airline most known in the industry for publicity stunts, sent their 9-buck-and-up Weiner Sale offer to newsletter subscribers with the subject line:  “Want To See Our Weiner?”

The budget carrier also ran a Charlie Sheen  “Living the Dream” sale, and an Arnold Schwarzenegger “Sexy Maid Acquired” sale recently, so this particular PR peep show isn’t surprising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in